互聯網上的營銷可由商品信息至收款、售后服務一氣呵成，因此也是一種全程的營銷渠道。另一方面，禹含網絡建議企業可以借助互聯網將不同的傳播營銷活動進行統一設計規劃和協調實施，以統一的傳播咨訊向消費者傳達信息，避免不同傳播中不一致性產生的消極影響。
Marketing on the Internet can be completed in one go from commodity information to collection and after-sales service, so it is also a whole process marketing channel. On the other hand, Yuhan Network suggests that enterprises can use the Internet to design, plan and coordinate the implementation of different communication and marketing activities in a unified way, so as to convey information to consumers in a unified way and avoid the negative impact of inconsistency in different communications.
超前性
Foresight
互聯網是一種功能最強大的營銷工具，它同時兼具渠道、促銷、電子交易、互動顧客服務、以及市場信息分析與提供的多種功能。它所具備的一對一營銷能力，正是符合定制營銷與直復營銷的未來趨勢。
The Internet is one of the most powerful marketing tools, which simultaneously has multiple functions such as channels, promotions, electronic transactions, interactive customer services, and market information analysis and provision. The one-on-one marketing capabilities it possesses are in line with the future trends of customized marketing and direct marketing.
高效性
Efficiency
計算機可儲存大量的信息，代消費者查詢，可傳送的信息數量與精確度，遠超過其他媒體，并能響應市場需求，及時更新產品或調整價格，因此能及時有效了解并滿足顧客的需求。
Computers can store a large amount of information for consumers to query, and the amount and accuracy of information they can transmit far exceed other media. They can also respond to market demand, update products or adjust prices in a timely manner, so they can understand and meet customer needs in a timely and effective manner.
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