從通過搜索引擎推廣網站的角度來說，經過優化設計的網站使得搜索引擎順利抓取網站的基本信息，當用戶通過搜索引擎檢索時，企業期望的網站摘要信息出現在理想的位置。用戶能夠發現有關信息并引起興趣，從而點擊搜索結果并到達網站獲取進一步信息，直至成為真正的顧客。網絡環境優化的表現形式是：適合搜索引擎檢索（搜索引擎優化），便于積累網絡營銷資源（如互換鏈接、互換廣告等）。
From the perspective of promoting a website through search engines, a website that has been optimized and designed allows search engines to smoothly capture the basic information of the website. When users search through search engines, the expected website summary information of the enterprise appears in the ideal position. Users can discover relevant information and generate interest, click on search results and reach the website to obtain further information, until they become true customers. The manifestation of network environment optimization is: suitable for search engine retrieval (search engine optimization), facilitating the accumulation of network marketing resources (such as exchanging links, exchanging advertisements, etc.).
3.對網站運營維護的優化
3. Optimization of website operation and maintenance
由網站運營人員進行網站管理維護（日常信息更新、維護、改版升級），有利于各種網絡營銷方法的應用，并且可以積累有價值的網絡營銷資源（獲得和管理注冊用戶資源等
Having website operators perform website management and maintenance (daily information updates, maintenance, and upgrades) is beneficial for the application of various online marketing methods, and can accumulate valuable online marketing resources (such as obtaining and managing registered user resources)
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